Google’s AdWords Quality Score is Confusing
Is it just me, or is Google AdWords quality score really just a way for Google to demand people pay a higher price for clicks while they can hide behind a veil of “sorry, your quality score just isn’t high enough”?
Since last month I’ve been running an AdWords campaign for Which Team Wins?, and every couple of weeks I notice some keywords going inactive for search because they’re now priced higher, while quality scores go from Great to OK to (in some cases) Poor.
I’m still pretty new to the AdWords game, but based on a little Googling the only thing I can find is people having the same problem.
My pages are exactly relevant to the keywords I’m targeting, as I want to send people looking for Dallas Mavs stats to the Dallas Mavericks Stats page, but Google doesn’t think the quality is good enough (meaning it’s not relevant to the user).
This is a bit absurd, and I’m going to research more into this problem when I have the time, but for now some keywords are going to stay inactive. In my case I get a strong feeling of price gouging, and I don’t like it.
If you’ve had good or bad experiences with Google’s quality score I’d like to hear what you think, along with any ideas as to why my score for some pages keeps dropping.
Tags: google, adwords, quality score
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15 Comments so far »
Halim-Belajar SEO said
on July 9 2008 @ 4:30 am
Have you tried Yahoo Search Marketing? I use it and the result quite good too.
Hotels in Las Vegas said
on June 3 2009 @ 2:17 pm
Google Adwords uses it’s Quality Score factor to determine ad’s relevancy to destination page.Does same happen with Yahoo Advertising?
Damon Day said
on October 6 2009 @ 5:26 pm
ya, I don’t understand it either. I have been trying out adwords for a few months and the best quality score I can get is an 8, and it is usually more like a 6 or a 7. I have no idea what else I can do to improve it.
used tires said
on October 17 2009 @ 5:59 pm
It is true the simple is too complex in my opinion they need to simplify it
Till then,
Jean
silicone breast implants said
on November 27 2009 @ 11:37 am
ou have it a bit wrong…..Its You that is effective or Not. You have to research the keywords and keyword phrases that people are actually typing into thier search engines then put yourself infront of them….you have to select the right title and link for your ad…you have to study your competition and whats already working.
Asbar said
on December 13 2009 @ 12:49 pm
i m Working with adwords for last 5 Year and finally i have made a masterpiece which contains all the solution about Adwords Soo Do me Feedback soo i can make it Better for you people to understand
laser said
on December 14 2009 @ 4:21 pm
it’s all about clickthrough. the higher the better.
Antalya evden eve nakliyat said
on December 17 2009 @ 11:31 am
How can I learn google adwords_?
Samanyolu dizisi said
on December 18 2009 @ 7:40 pm
Very useful article. I want to use on my blog. When I use it I can give you backlink. Thank you admin.
vektörel said
on December 18 2009 @ 11:44 pm
It is true the simple is too complex in my opinion they need to simplify it
Treasure Coach Review said
on January 4 2010 @ 2:52 pm
Adwords is so confusing. I had one account shut down for violation of their TOS yet I couldn’t find any campaign that actually did break the TOS. Not sure how they work at all but guess I will have to mold and reform with them.
No doubt that it is still uber powerful and if done right can be extremely useful and profitable.
Xbox 360 cheat said
on January 13 2010 @ 4:26 pm
It can be online or desktop software but I have around 400 keywords and I need estimates for at least Google and maybe Yahoo and MSN if available.
Xbox 360 cheat said
on January 28 2010 @ 6:39 am
I put all the keywords in and it spit out that I had some bad keywords but didn’t tell me which and I don’t have time to go through every single one and troubleshoot the issue.
Xbox 360 cheat said
on January 28 2010 @ 6:39 am
it shows how to make money using adwords and affiliate programs but there is sure some decent info about creating good campaigns.
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